Info

I’m a graphic designer with 10+ years of experience across large-format, retail, print production, and packaging design.

I currently serve as the Lead Planet Fitness Designer at Spectrum Marketing Companies, managing national and Canadian campaigns including billboards, window clings, direct mail, and environmental graphics. If it’s big, bold, and seen by millions, there’s a good chance I’ve worked on it.

Alongside large-scale campaigns, I build independent brand and packaging concepts, developing full product ecosystems that combine identity, structure, and production thinking.

I believe strong design balances creativity with discipline.

It’s easy to make something look cool. It’s harder to make it clear, scalable, and production-ready. That’s where I focus. I think in systems. I think in hierarchy. I think about how something will actually exist in the physical world, not just in a mockup.

Digital design, dielines, bleeds, safe zones, color profile, material finishes — I design with all of it in mind from the start. The goal is work that feels bold and thoughtful, but also clean, functional, and built to last.