Packaging

Pink Tide is a ready-to-drink beverage brand built around a bright, fruit-forward blend of lemon-lime soda, fruit punch, and pink lemonade. They came to me to create a launch-ready visual identity that felt legitimate, recognizable, and consistent across packaging and digital marketing. I developed a cohesive brand system (logo direction, typography, color palette), designed packaging label artwork with clear hierarchy for fast flavor recognition, and created supporting visuals for social media and product listings, resulting in a polished, scalable brand presence built to stand out.