Visual Identity

About Molly’s Market:Molly’s Market is a neighborhood-style market focused on quick, friendly convenience with a curated feel, the kind of place people stop in for everyday essentials and small “treat yourself” finds. They came to me for design support to help the business look established, consistent, and easy to recognize across in-store touchpoints and online.The Problem:Molly’s Market needed a clear, cohesive visual presence that could compete with bigger stores while still feeling local and approachable. Their existing look (or lack of one) made the business harder to remember, harder to spot, and harder to market consistently, especially across signage, promotions, and social media.How I solved the design problem:I created a clean, usable visual direction that Molly’s Market could actually apply day-to-day without needing a giant brand manual. I designed a strong core logo/wordmark, set a consistent type and color approach, and built a small set of practical, repeatable assets for real-world use like promo signage, social templates, and basic print/digital layouts. The result was a recognizable look that stays consistent across platforms and makes the market feel more professional, more trustworthy, and easier to market.